Privacy Policy
Last updated: May 16, 2026
This privacy policy explains how Trader Gu ("we", "us", "our") collects, uses, and protects your personal data when you visit tradergu.com.
Data controller
Gustav Nyman, operating as Trader Gu.
Email: hello@tradergu.com
What data we collect
Information you provide
- Email address: When you subscribe to the newsletter or request dashboard access.
Information collected automatically
When you visit our site and accept analytics cookies, the following data may be collected by our analytics providers:
- IP address (used to derive approximate geographic location)
- Browser type and version, operating system, device type
- Pages visited, referral source, session duration
- Interactions with site elements (clicks, scrolls)
Analytics scripts are only loaded after you provide consent via our cookie banner. If you reject cookies, no analytics data is collected.
Legal basis for processing (GDPR)
- Consent: Analytics cookies and tracking are only activated when you click "Accept" on the cookie banner (Art. 6(1)(a) GDPR).
- Legitimate interest: Processing your email to deliver the newsletter you subscribed to, and server logs for security purposes (Art. 6(1)(f) GDPR).
- Contract performance: Sending the welcome email and dashboard access after you subscribe (Art. 6(1)(b) GDPR).
How we use your data
- Email: To send you trading content, portfolio updates, and market analysis. You can unsubscribe at any time.
- Analytics: To understand how visitors use the site, which pages are popular, and how to improve content.
- Server logs: Vercel automatically logs request data (IP, headers) for security and performance monitoring. These logs are retained for up to 30 days.
Cookies and tracking
We use a consent-based cookie system. No analytics cookies are set until you accept them. You can change your preference at any time by clearing your browser's local storage for this site.
Analytics cookies (set only after consent)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Distinguish unique visitors | 2 years |
| _clck, _clsk | Clicky | Visitor analytics | 1 year |
Essential storage
| Key | Type | Purpose | Duration |
|---|---|---|---|
| cookie-consent | localStorage | Remember your cookie preference | Persistent |
Third-party services
We use the following third-party services that may process your data:
- Vercel (USA) — Website hosting and serverless functions. Processes request data including IP addresses. Vercel Privacy Policy
- Google Analytics (USA) — Traffic analytics. Collects anonymized browsing data. Only loaded after consent. Google Privacy Policy
- Ahrefs Web Analytics (Singapore) — Traffic analytics. Collects page view data. Only loaded after consent. Ahrefs Privacy Policy
- Clicky (USA) — Traffic analytics. Collects browsing data. Only loaded after consent. Clicky Privacy Policy
- Resend (USA) — Email delivery and subscriber list management. Processes your email address. Resend Privacy Policy
- Google Sheets (USA) — Public trading dashboard. No personal data is sent to Google Sheets by us. Google Privacy Policy
International data transfers
Your data may be transferred to and processed in the United States and Singapore by our third-party service providers listed above. These transfers are protected by Standard Contractual Clauses (SCCs) or equivalent safeguards as required by GDPR Chapter V.
Data retention
- Email addresses: Retained until you unsubscribe or request deletion.
- Analytics data: Google Analytics retains data for 14 months. Clicky and Ahrefs retain data per their respective policies.
- Server logs: Vercel retains request logs for up to 30 days.
Your rights
For all users
- Unsubscribe from emails at any time using the link in every email.
- Reject analytics cookies via the cookie banner (or clear local storage to reset your choice).
- Request data deletion by emailing hello@tradergu.com.
For EU/EEA residents (GDPR)
Under the General Data Protection Regulation, you have the right to:
- Access your personal data
- Rectify inaccurate personal data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Data portability — receive your data in a structured, machine-readable format
- Object to processing based on legitimate interest
- Withdraw consent at any time (without affecting lawfulness of prior processing)
- Lodge a complaint with your local data protection supervisory authority
For California residents (CCPA/CPRA)
Under the California Consumer Privacy Act, you have the right to:
- Know what personal information is collected, used, and shared
- Delete your personal information
- Opt out of the sale or sharing of personal information
- Non-discrimination for exercising your privacy rights
We do not sell or share your personal information for cross-context behavioral advertising. We do not use sensitive personal information for purposes other than those permitted by the CCPA.
Categories of personal information we collect: identifiers (email address), internet activity (browsing data via analytics).
Children's privacy
This site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
Do Not Track
We respect browser Do Not Track (DNT) signals. If your browser sends a DNT header and you have not explicitly accepted cookies, analytics scripts will not be loaded.
Changes to this policy
We may update this privacy policy from time to time. The "Last updated" date at the top will reflect the most recent revision. For significant changes, we will notify subscribers via email.
Contact
Questions about this policy or requests to exercise your rights? Email hello@tradergu.com.